WhAMA

Whidbey Arts Marketing Alliance (WhAMA)
The Whidbey Island Arts Experience
Create. Engage. Inspire.

Whidbey Arts Marketing Alliance is a partnership of organizations committed to promoting Whidbey Island arts and its artists' community off-island for the expansion of our market base. This is inclusive of the visual arts, music arts, performing arts, studios, events and galleries specializing in the work of Whidbey Island artists. Our goal is year-round development capable of sustaining income for our arts community members and increasing the profile of Whidbey as a cultural community that visitors can experience recreationally, with avenues for learning, teaching, and collecting with beautiful Whidbey Island as the backdrop.

Leadership Committee
Peggy Juve, Island Shakespeare Festival, pjuve@whidbeyisland.com
Rob Schouten, Rob Schouten Gallery, rob@robschoutengallery.com
Kay Parsons, Whidbey Island Arts Council, lookingglasscottage@gmail.com
Janis Saunders, Penn Cove Gallery, weavershand@gmail.com

Our media specialist is Nan Devlin* who will meet with members to evaluate their marketing practices.
She will also do the following:

Gather information on current events/programs/activities for all, groups and individuals members
Explore desired additional events/programs/activities for members
Identify and define needs of target markets, which are Seattle, Bellevue, Tacoma, others, and eventually the Pacific Northwest region, plus demographic and psychographic** profiles)
Create a database of media and arts contacts in the region
Gather current data: visitor profiles and available economic data

Determine communication method with tourism organizations
Engage Whidbey arts organizations in communication (e-news, etc.)
Connect with complementary Whidbey organizations, such as wineries, distilleries, lodging, restaurants, galleries, etc., to explore cooperative activities
Research grant opportunities for arts and economic development
Our Alliance message is: Whidbey as an arts destination

*Nan has worked extensively on Whidbey Island. Whidbey Camano Tourism contracted Nan to do a Marketing analysis of the Arts Community. It was a full SWOT* analysis which is a strategic planning technique used to identify strengths, weaknesses, opportunities, and threats related to business competition. Since that time, she has worked with the Whidbey Art Trail and Whidbey Life Magazine. You can view her bio here.
*the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Nan will develop a two-year, year-round arts marketing plan to include:

A flyer to present to chambers, associations, businesses, city councils, etc.
Outreach to introduce the arts community to locals and second home owners – articles in local newspapers
Media and arts organizations outreach
Set up simple website (for media use and with links)
Set up social media, hashtags, etc. and social media schedule
Write and publish blogs and articles on arts groups and individuals, share on social media and through group newsletters where appropriate
Work with tourism and local media for arts’ tours
Off-season events

To join WhAMA and benefit from our Arts and Cultural Events Calendar please read about our Partnership Levels.
WIAC is a non profit 501-(C)(3) organization, all donations are tax deductible.

Platinum Partnership Arts Organizations, individuals and arts organizations can join at this level - $1000 per year (or $83 a month)

Organization’s logo is placed on the embedded calendar with link and WIAC/WhAMA Arts Listing Page
Listing on the WIAC/WhAMA Arts Listing Page is in a larger font and includes the organization’s name, logo or photo, a live link to the website, contact information, and a 25-word blurb about the organization.
The ability to edit the content of their listing twice a year.
WIAC membership is included. Newsletter event listing to WIAC email list.
Arts and Cultural Calendar listings include the ability to add a photo or poster.
Support for calendar listings
An annual report of the number of visitors to the website/calendar and publicity that was done in your behalf by WhAMA.

Gold Partnership Arts Organization, individuals and arts organizations can join at this level: $600 per year ($50 a month)

Listing on the WIAC/WhAMA Arts Listing Page that includes the organization’s name and a live link to their website and a tag line.
The ability to edit the content of their listing twice a year.
WIAC membership is included. Newsletter event listing to WIAC email list.
Arts and Cultural Calendar listings include the ability to add a photo or poster.
Support for calendar listings
An annual report of the number of visitors to the website/calendar and publicity that was done in your behalf by WhAMA.
A live link on the WIAC calendar page

Silver Arts Organization Partnership for Small Arts Organization: $360 per year ($30 a month)

Listing on the WIAC/WhAMA Arts Listing Page includes the organization’s name, category of organization (music, fine art, etc), and a live link to their website.
WIAC membership is included. Newsletter event listing to WIAC email list.
Arts and Cultural Calendar listings include the ability to add a photo or poster.
Support for calendar listings
An annual report of the number of visitors to the website/calendar and publicity that was done in your behalf by WhAMA.

Bronze Partnership for Individuals: $120 per year ($10 a month)

Listing on the WIAC/WhAMA Arts Listing Page includes the individual's name, the type of art/artist, and a live link to their website.
WIAC membership is included. Newsletter event listing to WIAC email list.
Arts and Cultural Calendar listings include the ability to add a photo or poster.
Support for calendar listings
An annual report of the number of visitors to the website/calendar and publicity that was done in your behalf by WhAMA.

Non-partnership members are invited to also post their event but WhAMA Arts and Cultural Calendar will not support a photo.
We provide free support for everyone who would like to add the WhAMA Arts and Cultural Calendar to their website.

Below is the pay button for partnerships. If you are currently a member in good standing with Whidbey Island Arts Council please click here to incorporate your WIAC membership discount.

After payment you'll be led to a basic form for your organization's information.